Pay for your impatience, then suffer the consequences
Today, ngmoco:) announced it would be shutting down a few of its early hits in the mobile freemium market, including We Rule and GodFinger. While most gamers probably just shrugged their shoulders because, hey, who cares?, these games have been massive time sucks for thousands of people, and with the servers shut down, no one’s going to rule, and no god shall be fing– uh, nevermind.
There’s the old argument about digital media vs. physical media that you rent the former and own the latter. This couldn’t be more obvious in the freemium world. Not only were We Rule and GodFinger being rented, but the virtual goods were little more than a tax on impatience. Impatience that was created by the developer. On purpose. To make more money.
This isn’t to say all freemium gamers are impatient or that these developers are greedy or undeserving of money. It’s just a sobering reminder that cash paid for virtual goods, especially of the “hurry up and grow this turnip because I don’t wanna wait five hours” kind, are fleeting. You’re buying instant gratification, and even though you’re supporting a developer, remember that this is the same developer that told you you had to wait five hours for a turnip in the first place.

A quick prototype I wrote to try out 
An interesting behavioral experiment was recently 
A very long time ago, some time around 2004-5,